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WORK EXPERIENCE

VP Marketing
11/23-Present
Students for Machine Learning in Business - Edmonton, AB
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Analyze engagement on social media and produce biannual reports to assess performance and optimize marketing strategies.
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Develop and execute comprehensive marketing strategies to increase awareness and engagement, resulting in a 40.7% growth in followers on Instagram within two months.
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Utilize Python, PowerBI, and Excel to process datasets and develop data-driven challenges with CS and programming teams.
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BTM 211 Teaching Assistant
09/24-Present
Alberta School of Business- Edmonton, AB
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Host help sessions to assist students with course concepts, answer questions, and guide them through problem-solving.
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Grade assignments and provide constructive feedback to support student learning and improvement.
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Ensure timely communication of course updates and clarifications to maintain alignment between students and instructors.

Business Analyst Work Experience Student
05/24-12/24
City of Edmonton - Edmonton, Alberta
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Conduct research on waste characterization methods, gathering data from various organizations to understand their waste categorization processes.
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Develop a standardized waste categorization system to be used across different departments and organizations.
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Lead and organize monthly events focused on waste reduction, engaging participants and promoting sustainable practices.

Digital Consultant
09/23-04/24
School of Business Consulting Group - Edmonton, Alberta
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Analyze specific online needs of businesses, deliver digital services, and provide recommendations to clients.
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Utilize digital tools such as Adobe Creative Suite, Figma, and Canva to design marketing assets, and CRM platforms like HubSpot to support client engagement and outreach.
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Monitor, track, and report key performance metrics, outcomes, and other relevant data weekly.

Logistics and Events Acquisition Planning Director
11/21-01/24
International Students’ Association - Edmonton, Alberta
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Manage vendor relationships, negotiate contracts, and oversee event logistics.
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Coordinate and manage logistics for social events and galas, ranging from 200 to 500 attendees.
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Organize different aspects of event planning, including budgeting, vendor selection, timeline management, and on-site coordination.

Marketing Intern
05/23-08/23
Saigoneer - Ho Chi Minh City
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Strategize content two weeks in advance and consistently posted daily, resulting in a 452% growth in reach and a 15% increase in followers in a month.
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Conduct social media performance analysis monthly to evaluate current measures, and oversee future plans.
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Coordinate cross-functional team meetings weekly, including editorial and design, brainstormed creative ideas, and marketing materials.