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WORK EXPERIENCE

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VP Marketing

11/23-Present

Students for Machine Learning in Business - Edmonton, AB

  • Analyze engagement on social media and produce biannual reports to assess performance and optimize marketing strategies.

  • Develop and execute comprehensive marketing strategies to increase awareness and engagement, resulting in a 40.7% growth in followers on Instagram within two months.

  • Utilize Python, PowerBI, and Excel to process datasets and develop data-driven challenges with CS and programming teams.

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BTM 211 Teaching Assistant

09/24-Present

Alberta School of Business- Edmonton, AB

  • Host help sessions to assist students with course concepts, answer questions, and guide them through problem-solving.

  • Grade assignments and provide constructive feedback to support student learning and improvement.

  • Ensure timely communication of course updates and clarifications to maintain alignment between students and instructors.

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Business Analyst Work Experience Student

05/24-12/24

City of Edmonton - Edmonton, Alberta

  • Conduct research on waste characterization methods, gathering data from various organizations to understand their waste categorization processes.

  • Develop a standardized waste categorization system to be used across different departments and organizations.

  • Lead and organize monthly events focused on waste reduction, engaging participants and promoting sustainable practices.

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Digital Consultant

09/23-04/24

School of Business Consulting Group - Edmonton, Alberta

  • Analyze specific online needs of businesses, deliver digital services, and provide recommendations to clients.

  • Utilize digital tools such as Adobe Creative Suite, Figma, and Canva to design marketing assets, and CRM platforms like HubSpot to support client engagement and outreach.

  • Monitor, track, and report key performance metrics, outcomes, and other relevant data weekly.

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Logistics and Events Acquisition Planning Director

11/21-01/24

International Students’ Association - Edmonton, Alberta

  • Manage vendor relationships, negotiate contracts, and oversee event logistics.

  • Coordinate and manage logistics for social events and galas, ranging from 200 to 500 attendees.

  • Organize different aspects of event planning, including budgeting, vendor selection, timeline management, and on-site coordination.

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Marketing Intern

05/23-08/23

Saigoneer - Ho Chi Minh City

  • Strategize content two weeks in advance and consistently posted daily, resulting in a 452% growth in reach and a 15% increase in followers in a month.

  • Conduct social media performance analysis monthly to evaluate current measures, and oversee future plans.

  • Coordinate cross-functional team meetings weekly, including editorial and design, brainstormed creative ideas, and marketing materials.

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